Quantitative research is the act of gathering vague data from a large source of people, using closed, narrow questions that gather information that can be compiled into useful numerical data.
Image - http://themarketingdirectors.wordpress.com/2011/04/12/quantitative-vs-qualitative-research-the-great-debate-the-result-is-in-2/
For example:
"The report also found that adult women (31 percent) represent a "significantly" greater portion of the gamer population that boys 17 and younger (19 percent)."
Source: http://www.gamespot.com/articles/esa-women-make-up-almost-half-of-all-gamers/1100-6410363/
2.Qualitative research
Qualitative Research is the act of gathering data from a specific focus group, using more open questions, usually highlighting a certain demographic or article, usually resulting in word data as the line of questioning goes more in depth into the subject, allowing the group's answers to be more in-depth.
Image: http://www.okstate.edu/ag/agedcm4h/academic/aged5980a/5980/qualrsch/QUALRSCH/img009.JPG
For example, the creators of dead space showed a group of mothers footage of dead space and recorded their reactions and gathered their thoughts:
This video shows a focus group that shows that women over 35 are one of the largest demographic of online gamers:
3.Audience profiling
Audience profiling is the acquisition of demographics for a certain subject through the use of psycho-graphic profiling, geographic profiling and demographic profiling. It is used so that you can get your point across the right people and get the best result.
Psycho-graphic Profiling
Psycho-Graphics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. - http://en.wikipedia.org/wiki/Psychographic
Image:
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLtXiJTPjRqY0m8RJcpavAjiR54eQirmZDR5XD975hjF-a4FhuLXHyqQkd64OuuMCM58741gmCCZ9QLk-k-P0PXPzvls_m71GzPTYfkNLSyr3NVjBd6welyZPnYuSpT_1N0GUTj60Lv-Au/s400/CATERGORY.png
Image: http://www.exeideas.com/wp-content/uploads/2013/05/Psychographic-Vs-Demographics.png
Geo-demographics
Geo-demographics are used in the market industry to determine characteristics of a large group of people within a certain area.
Whilst "demographics" refers to the characteristics of a population, a "geodemographic" classification links people to where they live, using well-established clustering techniques to group statistically similar neighbourhoods into distinct classes. - http://www.thewendovergroup.co.uk/cms/data/geodems/74-geodems
Image - http://wearesocial.net/blog/2013/03/comscore-2013-uk-digital-future-focus/
Image: http://i.dailymail.co.uk/i/pix/2013/04/24/article-2313942-1974CEA5000005DC-275_634x635.jpg
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